For Creators:

 

BE TRANSPARENT:

For any brand sponsored posts, please make sure that you comply with the applicable law, for example by adding “advertisement” or “sponsored” in a clear and prominent placement to make sure you disclose the commercial character of the communication.

 

MIND THE COPYRIGHTS:

You need to get licenses from the relevant copyright holders if you wish to use external content not created by you or not authorized to you, i.e.: background music for your video production.

 

RESPECT YOUR FRIENDS’ PRIVACY:

Make sure you have obtained the consent of any persons being depicted or named in your pictures or videos.

 

STAY AUTHENTIC:

If you wouldn’t recommend something to your friends, don’t recommend it to your followers.

 

BE KIND:

Any content that is against individuals or groups based on race or ethnic origin, religion, disability, gender, age, nationality, veteran status, or sexual orientation/gender identity is NOT welcome.

 

For Brands:

 

BE FAIR:

Brands shall only ask the content creators to publish genuine reviews or messages.

 

MIND THE COPYRIGHT:

Please only use the content creator content according to the agreed uses. For further commercial usage, please ask the content creator for authorization.

 

TRUST YOUR COLLABORATORS:

Give creative freedom to your chosen content creators. Please remember that they know the taste of their followers best.